I know that it's going to make work at your place for someone. But people want to know and the search engines want to know and you want to be noticed.
That's it in a nutshell really.
But read on....
- The easiest way to get fresh content on to your website is by making a blog post. Notice that on this website, the moment you put a post up here, its seen in the right column on every other page. I won't go into the magic of how here, but please ask. Every week there will be at least one worthwhile post in your business - a new product, a service, a staff member achievement or arrival, an amazing day or evening, a notable visitor, or...! Tell everyone about it.
- The search engines love Blog posts because they are informational - you're telling a story about something or someone that is of interest to others. The search engines love information and will reward you by ranking your post link - every post has a unique web address. After a while (and often very soon after your Blog post) many of your website visitors will be coming to you as a result of your Blog post/s.
- And finally, you'll be a happy camper. Yep, 'cos you and your staff will be fielding business inquiries and people will be turning up at your place because of your Blog posts... and because your web designer wrote this article! Your website will (most likely) soon pay for itself 'cos you are making interesting informational Blog posts.
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